Bridgestone Arena, located in the heart of Nashville, Tennessee, is a premier destination for live entertainment. Known for hosting world-class events, including concerts, sports games, and other special occasions, it has become a bustling hub for fans and visitors alike. Bridgestone Arena sell tickets through AXS or Ticketmaster to provide seamless access for fans attending these events.
If you are planning to sell tickets for an event at Bridgestone Arena, you are likely wondering whether to use AXS or Ticketmaster, two of the most popular ticketing platforms in the industry.
Bridgestone Arena
Opened in 1996, this multi-purpose venue has a seating capacity of up to 20,000, depending on the event. It serves as the home of the NHL’s Nashville Predators and has hosted some of the biggest names in music, including Taylor Swift, Garth Brooks, and Adele. Additionally, it’s a frequent site for award shows, such as the Country Music Association (CMA) Awards, and various other high-profile events.
Bridgestone Arena ranks seventh in the U.S. for ticket sales and 16th globally, with over 458,998 tickets sold and USD 40.5 million in revenue between late 2023 and mid-2024. This popularity makes it essential to use reliable ticketing platforms to manage the sale of tickets effectively. That’s where AXS and Ticketmaster come in.
AXS
AXS is a next-generation ticketing platform designed to streamline the buying and selling process for both event organizers and attendees. It’s known for its user-friendly interface and robust technology. Many arenas and venues, including Bridgestone Arena, partner with AXS to offer tickets to their events.
Key Features of AXS:
- Mobile-Friendly Ticketing: AXS is designed with mobile users in mind, making it easy for buyers to purchase tickets on the go and access them digitally.
- Dynamic Pricing: With AXS, ticket prices can adjust dynamically based on demand, helping sellers maximize their revenue.
- Official Resale Marketplace: AXS’s resale marketplace ensures that tickets are sold at fair prices and eliminates the risk of counterfeit tickets.
- Seamless Integration: Event organizers can integrate AXS with marketing tools and social media platforms to promote their events effectively.
- Enhanced Security: AXS uses digital ticketing technology, ensuring that each ticket is tied to a specific buyer and reducing the risk of fraud.
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How to Sell Tickets through AXS for Bridgestone Arena Events
The following are the steps to sell tickets through AXS for Bridgestone Arena Events:
- To sell tickets, you need an account. Register on the platform and provide the necessary details about your event.
- Once your account is set up, you can list your tickets for sale. Provide accurate information about seat locations, pricing, and any special terms.
- Use AXS’s marketing tools to boost visibility. Leverage social media and email marketing campaigns to drive ticket sales.
- Track your ticket sales and adjust pricing if necessary. AXS’s dashboard provides insights into buyer behavior and demand trends.
AXS is particularly effective for events with high demand, as its dynamic pricing model can help sellers earn more. However, sellers should be aware that the resale fee can be relatively high, reportedly around 33% of the ticket price.
Ticketmaster
Ticketmaster is one of the oldest and most trusted ticketing platforms in the world. With decades of experience and a massive user base, it’s a go-to choice for many event organizers, including those hosting events at Bridgestone Arena. Ticketmaster ensures that your tickets are seen by a wide audience.
Key Features of Ticketmaster:
- Global Reach: Ticketmaster operates in multiple countries, giving your event international exposure.
- Verified Resale Tickets: Like AXS, Ticketmaster offers a verified resale marketplace to prevent fraud.
- Customizable Ticketing Options: Ticketmaster allows event organizers to offer a variety of ticket types, including VIP packages, presale options, and group discounts.
- Integrated Marketing Tools: Use Ticketmaster’s platform to promote your event through email campaigns, social media ads, and search engine marketing.
- Mobile and Digital Tickets: Buyers can easily purchase and manage their tickets via the Ticketmaster app.
How to Sell Tickets through Ticketmaster for Bridgestone Arena Events
The below steps would give a hope how to sell your tickets through Ticketmaster for Bridgestone Arena events:
- Sign Up for a Ticketmaster Account. If you’re an event organizer, you’ll need to provide details about your event and venue.
- Work with Ticketmaster’s team to set up your event listing. They’ll help you determine pricing strategies, ticket tiers, and promotional options.
- Ticketmaster’s built-in tools allow you to reach a broad audience through targeted campaigns.
- Keep an eye on your sales metrics and adjust pricing or promotional efforts as needed.
Ticketmaster’s reputation and global reach make it an excellent choice for large-scale events at Bridgestone Arena. Its fee structure varies but is considered competitive for most event types.
If you have any doubts or find yourself stuck in any situation, you can reach out to the Ticketmaster phone number for prompt and reliable support.
How to Compare AXS and Ticketmaster
Now that you understand the basics of both platforms, let’s compare AXS and Ticketmaster to help you decide which is better for selling tickets for your event at Bridgestone Arena.
| Feature | AXS | Ticketmaster |
| Ease of Use | User-friendly, mobile-focused | Established, but sometimes complex |
| Pricing Flexibility | Dynamic pricing model | Customizable pricing tiers |
| Audience Reach | Strong, but slightly smaller network | Global, massive user base |
| Fraud Protection | Secure digital tickets | Verified resale marketplace |
| Marketing Tools | Social media and email integration | Robust, multi-channel options |
| Resale Options | Official resale marketplace | Verified resale marketplace |
| Venue Partnerships | Increasingly popular with arenas | Long-standing relationships with venues |
Both platforms have their strengths, so your choice will depend on the nature of your event and your target audience.
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Final Thoughts
Selling tickets for events at Bridgestone Arena can be a great experience if you choose the right platform and employ effective marketing strategies. Both AXS and Ticketmaster offer powerful tools to help you succeed, and each has unique features that cater to different needs. Bridgestone Arena’s status as a top-tier venue, with over 87 events held in six months and millions of dollars in revenue, means that careful planning can lead to excellent results.
By knowing your audience, promoting strategically, and using the capabilities of your chosen platform, you can ensure a smooth ticket-selling process and a packed house for your event.
